What is SEO (Search engine optimization)? [What is Local SEO] | SCODE - Solution Codes

What is SEO (Search engine optimization)? [What is Local SEO] - SCODE

What is SEO (Search Engine Optimization)?

SEO stands for search engine optimization. SEO is that the process of taking steps to assist an internet site or piece of content rank higher on Google.

Search engine optimization (SEO) is that the practice of getting targeted traffic to an internet site from an inquiry engine’s organic rankings.

General tasks associated with SEO carries with it creating high-quality and good content, optimizing content or article around particular keywords, and building backlinks.

The main good thing about ranking for a particular keyword is that you just can get “free” traffic to your site, month after month.

How SEO Works?

SEO works by optimizing your site for the program that you simply want to rank for, whether it’s Google, Bing, or YouTube search engine.

Generally, your task is to check that any a search-engine views your site because of the general good result for a person’s search.

If your website isn’t properly optimized, it’s safe to assume you’re only arising on the first page for your main brand name search queries — although relying on the name of your business or brand name, which may not even be the case.

That means people that don’t know you exist but try to seek out someone as you'll never find you, and you’ll never even have a chance to tell them why you’re better than the other in competition.

Without SEO, it's difficult to rank your site.

The good thing is that you’re making it very very easy on your competitors who already work on SEO. Your Competitor is, they're loving you for not putting up you in a fight.

So, who cares how search engines work? But, You definitely should!

How to do SEO Optimization?

Create unique, accurate page titles

Your blog title tells both search engines and users that what the topic of a specific page is about. Your blog title should be placed in H1 or H2 tag. You should create a singular and relevant title for every page on your site.

Better Keyword Research

SEO program fully depends on good keyword research:

Know the words, phrases, or long-tail keywords which search volume is high
Select or determine which keywords you target.

For keyword research, you can use many keyword research tools like:

Google keyword planner tool which is free to use.




Moz Pro


TubeBuddy (for youtube videos)

VidIQ (for youtube videos)

Vidly SEO tool

Analysis of your competitors.

Identify your Competitors, who rank through organic search.

Analyze: what content theme do they use and when do they upload content?
what strategy do they use for keyword research and rank their content organically?
how they with their viewers?

Make sure your site has a Navigation menu for users and Sitemap for search engines.

Create a simple navigation menu in the header for your whole website for users. Create an XML sitemap file to make sure that search engines discover the new and updated pages on your site, listing all relevant URLs alongside their primary content's last modified dates.

What is Local SEO?

Optimizing your local SEO means more website traffic, leads, and conversions since the strategy are more relevant to your base of local customers.

For example, you open a shop in your area and your first target is to attract customers only in your area. so, you have to do this local SEO.

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